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01/ Market Priority
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Market Opportunity
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Pet Parent Opportunity
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Core Strategy Application
02/ Market Analysis
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Consumer
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Competition/Products
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Channel
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Regulatory
03/ Strategy Development
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Line/Product/SKU Needs - SOV
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Channel/Distribution Strategy
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Pricing Strategy
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Marketing/Sales Strategy
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Organizational Strategy
04/ Financial Analysis
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Margin Analysis
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Pro-Forma P&L
05/ Launch Plan
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Product/Supply Chain
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Channel/Distribution
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Marketing/Sales
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Back Room (Legal, Systems, Finance)
STRATEGIC PATH
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