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01/ Market Priority

  • Market Opportunity

  • Pet Parent Opportunity

  • Core Strategy Application

02/ Market Analysis

  • Consumer

  • Competition/Products

  • Channel

  • Regulatory

03/ Strategy Development

  • Line/Product/SKU Needs - SOV

  • Channel/Distribution Strategy

  • Pricing Strategy

  • Marketing/Sales Strategy

  • Organizational Strategy

04/ Financial Analysis

  • Margin Analysis

  • Pro-Forma P&L

05/ Launch Plan

  • Product/Supply Chain

  • Channel/Distribution

  • Marketing/Sales

  • Back Room (Legal, Systems, Finance)

STRATEGIC PATH